Holding Your Sale in the Winter
Author: Justin Coughlin
We get asked the question “Shouldn’t I wait to have my estate/moving sale until the summer?” It’s a fair question, and I totally understand our client’s logic to want to wait until the weather is good. The opinion of myself, and Coughlin Estate Sales LLC is that winter is actually one of the best times to hold your estate or moving sale. In fact, some of the best estate sales we have ever managed was when there was a snow storm the night before and the roads were horrible.
It’s true that some people only attend estate sales when it’s 80 degrees outside and sunny, but for the most part estate sale goers will attend sales all through out the year. This is especially true in Michigan because we are all pretty used to winter and snow. Also, many estate sale goers are actually resellers, and they need to keep their inventory supplied all through out the year.
An even more important reason to hold your sale in the winter is because there are barely any other sales going on. In the summer there are anywhere between 70-130 estate or moving sales going on each weekend. Also, there are thousands of garage sales going on which can also take away business from your sale. Needless to say, there is a lot of competition to get these estate sale goes into your doors. During the winter all garage sales stop, and there is maybe 10-30 sales going on each weekend. With only a small percentage of estate sale goers not attending sales during the winter, it turns out this is one of the best times to have your sale.
The key to having a successful winter sale is finding a company who will not close the doors if there is a snowstorm the night before. Many estate sale companies will not open if the roads are bad. This only will add send more people your way if your sale remains open.